Home > Search Results: keywords:"poziční mapa"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Development strategy for the brand manufacturing surfboards
 Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy for the brand manufacturing surfboards Objectives: The aim of this bachelor thesis is to find out a "white spot" on the surfboard market and create a product and brand to fill this area. Another task is to apply strategic brand management steps. These steps will be guided from the very beginning of product and brand development through building the brand equity and its image. Then the study will choose appropriately brand elements and the brand building will continue up to brand next development and innovative activity. Methods: This paper analyzes the secondary data obtained from the results of market surveys conducted in the field of surfboard industry during 2017 and 2018. The data obtained were further processed for market competition analysis and creation of a positional map. Using these methods helped to find out and establish the position of the new brand in the surfboard market. Results: The paper has discovered an empty space on the market covered by demand and with no supply made. This place was complemented by a new product. The features of the product were determined on the basis of competition analysis and construction of the positional map. There were made strategies for the brand equity and brand image development. The paper selected the most important...
Detailed record
Development strategy for the brand manufacturing surfboards
 Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy for the brand manufacturing surfboards Objectives: The aim of this bachelor thesis is to find out a "white spot" on the surfboard market and create a product and brand to fill this area. Another task is to apply strategic brand management steps. These steps will be guided from the very beginning of product and brand development through building the brand equity and its image. Then the study will choose appropriately brand elements and the brand building will continue up to brand next development and innovative activity. Methods: This paper analyzes the secondary data obtained from the results of market surveys conducted in the field of surfboard industry during 2017 and 2018. The data obtained were further processed for market competition analysis and creation of a positional map. Using these methods helped to find out and establish the position of the new brand in the surfboard market. Results: The paper has discovered an empty space on the market covered by demand and with no supply made. This place was complemented by a new product. The features of the product were determined on the basis of competition analysis and construction of the positional map. There were made strategies for the brand equity and brand image development. The paper selected the most important...
Detailed record
Competitive position analysis in the market with managerial education
 Plíšková, Lucie ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The final thesis deals with competitive position of an educational institution, which provides Masters of Business Administration programs on the Czech market with managerial education. Using the methodology of positional maps it evaluates the power of the school towards its competitors. The thesis includes an analysis of internal and external environment which provides us with major strengths and weaknesses of our institution. It also sets the fields management of the school should concentrate on. The thesis can also serve for MBA potential customers as a list of institutions which provide this type of education in the Czech Republic.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English